Ever wondered what happens when streetwear designers binge-watch Dune while sipping organic mushroom coffee? Meet Eden Power Corp, the Montreal-based brand turning desert-inspired visions into wearable art since 2019. Co-founders Isaac Larose and Florence Provencher Proulx didn’t just create clothing – they built a sustainability manifesto disguised as a fashion labe
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Ever wondered what happens when streetwear designers binge-watch Dune while sipping organic mushroom coffee? Meet Eden Power Corp, the Montreal-based brand turning desert-inspired visions into wearable art since 2019. Co-founders Isaac Larose and Florence Provencher Proulx didn’t just create clothing – they built a sustainability manifesto disguised as a fashion label.
Their first capsule collection with Union LA wasn’t just fabric and thread – it was a rebellion against fast fashion. Picture this: natural wine-dyed hoodies shipping via electric cargo bikes through Montreal’s snow-covered streets. Talk about walking the talk!
While other brands greenwash, Eden Power Corp rootwashes – literally. Their secret weapon? A three-pronged approach that would make Frank Herbert’s fictional ecologists proud:
They’ve turned closed-loop production into an art form:
"Our clothes should outlive their owners – in a good way," jokes Isaac during our virtual interview, his screen background revealing what looks suspiciously like a homegrown mushroom farm.
For every $200 hoodie sold, Eden Power Corp:
Their 2022 collab with MYCOAUDIO wasn’t just a gimmick – it was a biotech breakthrough. The limited-edition mushroom leather speakers:
"We’re basically growing our accessories now," Florence quips. "Next stop – algae-based glow-in-the-dark sneakers?"
The city’s -20°C winters became an unlikely ally. Eden Power Corp’s signature parkas:
As skateboarders ollie past murals in the Mile-Ex district, it’s clear – this isn’t just fashion. It’s a cultural movement stitched together with solar-powered thread and stubborn optimism.
| Metric | Industry Average | Eden Power Corp |
|---|---|---|
| Carbon Footprint/Item | 18.9kg CO2 | 2.3kg CO2 |
| Garment Lifespan | 2.3 years | 7+ years |
While competitors chase metaverse NFTs, Eden Power Corp’s phygital strategy blends augmented reality fitting rooms with old-school tailoring. Their secret? Treating every customer like crew members on a starship headed to Earth 2.0.
As Isaac signs off with a promise of "hemp-based spacesuit prototypes by 2026," one thing’s clear – in the battle for sustainable fashion’s soul, these Canadian visionaries aren’t just playing the game. They’re rewriting the rulebook in mushroom ink.
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