Let’s face it – selling photovoltaic brackets isn’t exactly selling ice in Antarctica. But here’s the kicker: 75% of first-time solar installers choose mounting systems based on sales guidance alone. Your web content should scream expertise while whispering solutions. Start by askin
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Let’s face it – selling photovoltaic brackets isn’t exactly selling ice in Antarctica. But here’s the kicker: 75% of first-time solar installers choose mounting systems based on sales guidance alone. Your web content should scream expertise while whispering solutions. Start by asking:
Remember when SunFlex increased residential sales by 40% simply by adding “Ask about our raccoon-proof brackets” to their homepage? Humor meets practical wildlife solutions. That’s gold in an industry drowning in technical jargon.
You want to dance with search algorithms? Let’s break down the rhythm:
Pro tip: A SolarEdge study found product pages with installation videos stayed 2.3x longer – Google notices that engagement too.
Array Technologies’ viral “#BracketFlexChallenge” showed their mounts holding everything from cinderblocks to excited golden retrievers. Result? 200K views and 34 qualified leads in 72 hours. Sometimes, showing beats telling.
Imagine your sales process as a PV system installation – every connection matters. Here’s the blueprint:
Client: “Will these brackets work on my clay tile roof?”
You: “Better question – did you know our S-5! clamps add zero penetration points?” Mic drop.
When clients moan about costs, hit ’em with this: “What’s pricier – our galvanized steel brackets or replacing your entire array after a storm?” Then smile. Wait. Let the math do the talking.
“Shall we schedule the drone survey for Tuesday, or is Wednesday better for finalizing your renewable tax credits?” That’s assumptive selling meets time-sensitive incentives. Chef’s kiss.
The game’s changing faster than a Tesla Powerwall charges. Stay ahead with:
Every conference now has that guy ranting about hydrogen-compatible mounts. Unless you’re selling to fusion reactors, maybe stick to actual market needs. Just saying.
Here’s where most solar sellers faceplant: explaining torque values without causing MEGO (My Eyes Glaze Over). Try this instead:
See? Technical specs can have personality. A GTM Research survey found 68% of buyers prefer suppliers who simplify complex data.
Client: “Will these brackets rust?”
You: “Only if you plan to install them in a margarita blender.” Cue laughter, then explain salt spray testing. Comedy then credibility – the ultimate one-two punch.
Your perfect client isn’t hiding – they’re in:
Pro move: Set Google Alerts for “racking system RFQ” – catch those tender requests before competitors smell blood.
Solar procurement managers lurk here like sharks in warm waters. Share case studies with:
Remember – in solar sales, you’re not pushing metal. You’re selling peace of mind, ROI, and a slice of the renewable future. Now go make those brackets fly off the (solar-powered) shelves.
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